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Posts Tagged ‘social media’

It’s that time of year again, when I look back over the previous twelve months of blogging and wonder why I bother. Levels of interest and engagement, on every single measure, continue their inexorable decline – the fact that it’s only a 20-25% fall from the already-feeble figures of 2021 is due almost entirely to December, with the combination of my regular Blogs of the Year post piggy-backing on other people’s talent and popularity and a bit of gratuitous snark about #Receptiogate (now removed after a take-down notice from the alpaca whose image I used without permission). Maybe the blog post as a genre will make a come-back as a result of the immolation of Twitter; more plausibly, I should be thinking about how to re-tool my prolix ramblings for the world of TikTok… (more…)

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If Elon Musk is going to destroy the Bird Site, inadvertently or not – the reported wheeze that everyone will get a timeline prioritising tweets from $8/month ‘verified’ users suggests he doesn’t have the faintest idea what makes it great for many people – I am hoping that he either takes his time (couple of years, say) or gets it over with in the next couple of weeks. I have a chapter forthcoming, at some point in the next year or so, exploring references to Thucydides on Twitter both as a window onto his image in contemporary culture and as a snapshot of the dynamics of social media. It would be nice if Twitter retained something of its current significance when the chapter appears – or, I urgently need to rewrite some sections substantially before the book goes to press, to explain why anyone thought this stuff was worth worrying about back in 2019…

This past week has been very much a matter of “you don’t know what you’ve got ‘til some pampered egomaniac has stomped all over it and it’s gone’. (more…)

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What are conferences actually for? There were plenty of reasons for asking this question even before the pandemic, above all because of concern about the environmental impact of lots of academics merrily jetting round the world, and various people have been getting quite excited that, if nothing else, the plague might have broken us of the habit, or at least made us familiar with alternative approaches. I remain in the ‘undecided’ camp, at least as far as real-existing online conferences are concerned (I’ve participated in three in the last month). (more…)

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One of the things I always do in the Christmas vacation is catch up on the year’s music that I’ve missed. Partly it’s a matter of having a little bit more leisure to try out the unfamiliar, that might throw me off my stride or drive me up the wall, rather than sticking to things that I know will relax me or offer a suitable background for lecture prep or marking. Partly, though, it’s because of the End of Year lists – not so much those of the mainstream press, but something like The Spill, for its random eclecticism and the fact that I know that if contributor X likes something then it is at least worth a listen. It’s how the Spotify algorithm ought to work: a selection of people from across the globe with very different tastes, just presenting what they thought was great. Especially this year, when my involvement in composition classes means I’ve been listening to much more jazz and much less of anything else, this is invaluable in giving me a sense of what else is out there. (And I now have some new marking music – strong recommendation for the latest album from Ulrike Haage, not to mention her soundtrack to the recent Berlin 1945 series).)

And that is what I aim to do with this post every year: (more…)

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There are basically two kinds of opinion piece on the place of technology in higher education. A: anything which potentially distracts students’ attention from my dispensing of Truth in the time-honoured manner must be banished! Down with laptops, mobile phones and ballpoint pens! B: get with the programme, daddio! All the hip youth is on TikTok now so we must convert our mouldy old lectures into 15-second dance clips! (more…)

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Our Friends Electric

About this time last year, I think, I was asked to contribute to a PGR training course, for a session covering social media and blogging. It never happened due to the strike action at the end of the autumn term – and that is starting to feel like a really serious gap in those students’ training. It should now be obvious that this topic deserves more emphasis than being scheduled in December (by which time, one suspects, student attention may be dropping off), going hand in hand with a different focus: this is not (just) about public engagement and self-publicity, an optional extra that tends to reinforce the idea that PGRs and ECRs are expected to do more and more to have any chance of an academic career. Rather, in this new world, it looks more and more like THE essential toolkit for networking, in the absence of conferences and the like, since the informal networking element is precisely the aspect of conferences it’s hardest to replicate online. (more…)

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Further musings on what next year’s teaching might look like… Yes, I know that there are already highly successful distance-learning models out there, above all from the Open University, and we don’t want to reinvent the wheel, but I suspect that what we end up doing will be rather different: we don’t have the time to develop all the material and supporting framework for full-blown online courses by September (especially with the likelihood, given recruitment freezes due to enormous financial black hole, that we’ll all need to take on more courses than planned), and most of us lack the experience (and probably skills) to make that work – better to produce a hybrid that plays as far as possible to our existing strengths – and finally universities are likely to want to distinguish their offerings from what’s already available from the OU. (more…)

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So, ‘cancel culture’ has been monetised: just pay Toby Young’s new Free Speech Union a load of money, and then tweet about eugenics, the glories of the British Empire and the size of women’s breasts to your heart’s content, safe in the knowledge that you will not have to stand alone in the face of a howling Twitter mob demanding to know whether this is entirely appropriate.

I’m not totally convinced by some aspects of the business model here – surely the sort of person who knows in advance they’re going to be wilfully offensive, so would pay for the assurance that Spiked! will write an outraged column about people objecting to this, will already be part of this crowd? And are they actually going to ignore a good controversy and opportunity to denounce excessively woke students, just because the target hasn’t coughed up their protection money?

But it also raises the question of whether there are any further business opportunities in this area… Academics! Are you worried that your research is too obscure, nuanced or sensible to attract the sort of attention and media gigs you nevertheless feel you deserve? But you’re still unwilling to strip out the ambiguity and pull out a dog whistle? We’re here to solve your problem: for a very reasonable fee we will weaponise your findings and make them the new front in the culture wars. You retain deniability and the possibility of claiming to have been misinterpreted, if you decide not to commit fully to our truth-telling mission – and if you do, Toby Young has an offer you may not be wise to refuse…

Addendum: did briefly think about also offering the opportunity to be convincingly denounced to the Turning Point UK Inquisition, but unaccountably people seem to be taking them even less seriously than the Free Speech Avengers.

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One assumes that it’s something to do with the imminence of Black Friday, Cyber Monday, Remortgage Wednesday and the rest of the run-up to Christmas, but in the last week or so a couple of very strange accounts have appeared on the Twitter. One (“Towoti Group”) has a profile picture of Ryan Gosling, the other (which has now disappeared completely ) had picture of Jake Gyllenhaal, and they tweet punctiliously every fifteen minutes, on a regular cycle of advert, advert, Thucydides quote, advert, advert, Thucydides quote. The quote is always “The secret of happiness is freedom… the secret of freedom is courage”; the adverts are mostly for women’s clothing, with the occasional LED illuminated bracelet, Christmas elf costume for your dog or cat, 90% human hair hairdressing training mannequin head, and so forth. I have questions… (more…)

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So it turns out that the best way to revive the blog viewing statistics and get some discussion going, at least temporarily, is a post on the decline of blogging and the absence of discussion… Thanks to everyone who read and commented; yes, the numbers are sliding back to their old level already, but it’s good to know that there are people out there still committed to this genre (and I still maintain that it’s a distinctive genre, certainly from the perspective of a writer, whatever @rogueclassicist thinks…). In the meantime…

In the meantime, I try to work out why WordPress won’t let me embed an embeddable player… In the interim, this will have to do:

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